Retail Leadership & Brand Advisory

Over a Decade On The Floor at Selfridges & Harrods — now training the teams behind luxury counters.

I help fragrance and luxury retail brands sharpen how their teams sell, how their clients are treated, and how the brand is positioned in market — on a freelance or contract basis.

Background Guerlain Prada Christian Louboutin Comme Des Garçon Paco Rabanne Carolina Herrera Jean Paul Gaultier Nina Ricci Valentino Selfridges of London Harrods of London currently a IPF Awards Judge & Next In Fragrance Conference Moderator Mythical World Builder and Storyteller
Shaneela
In passing

A few moments along the way

A handful of moments that shaped how the name, and the work, came to be.

"When it came time to choose a name, Pierre Dinand — the designer behind some of perfumery's most iconic bottles for Guerlain, Dior, and Yves Saint Laurent — was certain. Shaneela. A name that will find its way back, in time."

— Paris, On the naming of The House of Shaneela

"A chance encounter in Los Angeles, years ago. A passing remark from Dolly Parton on how good Shaneela smelled — small, unplanned, and never forgotten."

— Los Angeles, some years ago

"Shaneela is trusted by prominent Qatari and Saudi families as their primary contact for rare and hard-to-source fragrance in London — a relationship built as much on discretion as on expertise."

— London, On private client trust