I help fragrance and luxury retail brands sharpen how their teams sell, how their clients are treated, and how the brand is positioned in market — on a freelance or contract basis.
A handful of moments that shaped how the name, and the work, came to be.
"When it came time to choose a name, Pierre Dinand — the designer behind some of perfumery's most iconic bottles for Guerlain, Dior, and Yves Saint Laurent — was certain. Shaneela. A name that will find its way back, in time."
— Paris, On the naming of The House of Shaneela
"A chance encounter in Los Angeles, years ago. A passing remark from Dolly Parton on how good Shaneela smelled — small, unplanned, and never forgotten."
— Los Angeles, some years ago
"Shaneela is trusted by prominent Qatari and Saudi families as their primary contact for rare and hard-to-source fragrance in London — a relationship built as much on discretion as on expertise."
— London, On private client trust